We are bombarded daily by advertisements everywhere we go and learn to "tune-out" much of what we see and hear in response. I think that each person is different as to what draws his or her attention in a particular advertisement. For example I am typically drawn to images of sexuality and those that evoke emotion. Another person may be attracted to images of power and another may be drawn by humor.
In a previous Blog entry, I introduced the "We" campaign. Currently, there is an advertisement running on television for the campaign that features the voice of William H. Macy. I feel that the ad creates a strong emotional reaction and stirs up desire in me to learn more about their campaign. After seeing the advertisement, I went to their website and was impressed with the information supplied and the simple suggestions given by the campaign for each of us to make a difference in the current climate crisis. It presents a seemingly unsolvable problem and compares it to the drive of the American people in overcoming past obstacles.
Below is the ad and the link to the "We" campaign's website. I encourage all of you to view the information with an open mind.
http://www.wecansolveit.org
Please comment with your reaction to the ad as well as any information you viewed on the campaign's website.
I wonder if I would be as impressed with the information I found if I wasn't already researching this topic. Do you feel that I am biased as to the effectiveness of the advertising campaign? If you were to compare this ad to the one I previously posted from the Chevron Corporation, do you feel that either of the organizations produced a more stirring presentation?
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2 comments:
I think that whether you like it or not there has to be bias involved. You have your opinions and use the advertising as validation as opposed to looking at them with an open mind and perspective. Both adds are compelling, it's a matter of which one supports your already formed opinions.
Both ads are compelling, both are innacurate, both strengthen our ideologies. For example, in the We ad I would strongly argue that the U.S. waited too long before D-day took place. So in fact, "We" waited from the time the Third Reich invaded Poland in 1939 until D-day in 1944. Even worse, in regards to the Civil Rights movement, "We" waited between the establishment of slavery in the colonies until the 1960's (more that 200 years) before a change took place. The ad makes it look like "We" didn't wait to fight the Nazis or racism but it's a fallacy. Anyhow, Big Oil does the same when it makes it look like their thermal energy is making a change in the world while in fact we rely on their oil more than we should.
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